Priyanka Chopra Jonas recently starred in an Instagram advertising video for her haircare brand, Anomaly Haircare. The video was produced by Harper's Bazaar and edited by Hanna Kim. It showcased the brand's range of clean and sustainable haircare products while featuring Priyanka herself sharing her personal experience with the brand. According to sources at Maesa, the Instagram video was the best performing piece of advertising for the Anomaly Haircare brand, but also in the history of paid advertising at Maesa, generating high engagement and positive feedback from consumers.

Overall, the video was a powerful tool in promoting the Anomaly Haircare brand and increasing awareness of the benefits of clean, sustainable haircare products.